Personal brand as a container for exposure
After 13 years as an Emmy-winning producer on a top morning TV show, Maureen is placing herself on the other side of the camera to document and share her journey back to herself as she faces a health crisis. We created a brave brand with Maureen as she embarks on this creative and highly personal project which will include Instagram storytelling, a podcast, and more–in partnership with well known doctors and healers. Building a strong creative personal brand gives her the container she needs to be completely vulnerable in the public eye.
What we did in mO’s Big Day: strategy, naming, copywriting, photography, brand, website